8 Steps to Successful PPC Campaigns
Use the following checklist whenever launching a new campaign:
- Research: Business Goals
- Research: Target Audience
- Research: Keyword Research
- Implementation: Campaign Structure
- Implementation: Ad Copy
- Implementation: Landing Page Development
- Implementation: Campaign Settings
- Optimization: Statistical Analysis
- Optimization: Refinement
- Optimization: Bid Management
- Research: Business Goals
- Research: Target Audience
- Research: Keyword Research
- Implementation: Campaign Structure
- Implementation: Ad Copy
- Implementation: Landing Page Development
- Implementation: Campaign Settings
- Optimization: Statistical Analysis
- Optimization: Refinement
- Optimization: Bid Management
This article is an excerpt from Chapter 5 of our latest release, The SEO Business Guide. The whole chapter, entitled Paid Search, is available as a free PDF download along with a further two other chapters.
via 8 Steps to Successful PPC Campaigns.
